About Us

Agency Profile

The NetPlus Timeline: 2005-1996
Some of what we've done lately.and back to when it all began.

2005-

• A campaign for a Fortune 500 entertainment company produces:
       +Click through rates 3.5 times higher than category benchmarks
       +Interaction rates of almost 4 times category benchmarks
       +Interaction times of roughly twice category benchmarks that accumulated to thousands of hours of user interactions with the brand/title
       +Unprecedented retail sell through for a niche offering
• For a national retailer with annual sales over $2 billion, NetPlus:
       +Increases online sales increase of over 3000%
       +Increases online revenue almost 4000% with additional spend of only 300%
       +Slices online cost per sale almost 90%
       +Doubles online conversion rate
• Launch a PPC brand protection and PR crisis management program for a national consumer packaged goods company. Program drew 59,000 people in two weeks to review an informative response to a national negative news break.
• President & C.E.O. Denise Zimmerman debuts as regular columnist for iMedia
• Podcast interview debuts on Emerging Technologies
• eTail: Lead roundtable on Click Fraud and Analytics
• Featured expert columnnist in special edition on Search Engine Marketing for DMNews

2004-

• iMedia Brand Summit: Presented Marketing to Women Online at exclusive, invitation marketers only meeting with some of the world's top brand.
• WebMaster World: Presenter on Search Engine Strategies
• Presenter at Search Engine Strategies conference
• Campaign for Fortune 500 global consumer packaged goods company yields:
       +Above Average Click-Thru rate: 4.3%*
       +Conversion Rate (All conversions): 118%
       +Conversion Rate (Unique registrations): 42.8%
       +Cost per Conversion: $0.14
       +Cost per Unique Registration: $0.38
       +Percentage of people who saw a search and registered: 1.8%

2003-

NetPlus wins unprecedented string of 15 awards including the industry's first prestigious ClickZ Excellence Award for best overall consumer campaign.
• NetPlus moves market share for a Fortune 100 client's challenge brand in an extremely competitive market
• eTail: featured expert panelist
• Search Engine Strategies: featured expert panelist
• Inaugural debut as top 50 Interactive Agency

2002-

• Launch building industry's first rich media campaign: (winner 2003 ClickZ award)
• Search Engine Strategies: Featured speaker
• Internet.com Email Newsletter Strategies conference: Featured speaker
• Using Searches As a Marketing Tool published in DM News- July, 2002, Denise Zimmerman
• A synergistic online sponsorship opportunity yields double-digit click-through and conversion rates for a billion-dollar global consumer company.
• NetPlus reaches and motivates a highly desirable - and challenging - B2B audience with an integrated online program, including Internet kiosks, wireless appliances, targeted email and niche banner advertising.
• Brand study for a major client demonstrates lifts in all brand metrics, exceeding overall and industry vertical market norms in:
       +Unaided brand awareness      +Aided brand awareness      +Message association      +Intent to purchase
• DMA: Featured Speaker

2001-

• First-Quarter 2001 campaign achieves click-throughs averaging between 1.5% and 10% with an average cost-per-lead of $3.00.
• Build first rich media floating ads for a pharmaceutical client--an approach then universally adopted by competitors
• Quoted in Death of Banner Ads Exaggerated in Wired News - January 26, 2001
  "It's very much a targeted medium. You have to analyze the content on a site, you can't just buy based on demographics." -- Robin Neifield
• Quoted in Online-Ad Sector Shows Signs of Life, Kiplinger.com - January 7, 2001
  "For advertisers looking to diversify their ad dollars and spend more online, the big question is: How? As with any marketing campaign, 'There's no one answer for every company,' says Denise Zimmerman, president of NetPlus Marketing Inc. 'What works is unique to your business and your industry.'"
• Denise Zimmerman debuts as contributing columnist for DMNews/iMarketing News: Clicks to Bricks- Converting Online Shoppers to In-Store Customers, iMarketing News—October, 2001
• Robin Neifeild authors: The Chicken Little Approach to Online Advertising, Audette Media—March, 2001
• NetPlus Marketing Recognized as a Women's Business Enterprise: Online Marketing and Advertising Agency Certified By Women's Business Enterprise National Council (WBENC)
• Featured speaker at Drexel University
• Featured speaker at Temple University
• Featured speaker at Philadelphia Chamber of Commerce

2000-

• Launch first Pointroll ad for a major national retailer
• ClickZ: presenter in New York and California
• ThunderLizard WebAdvertising 2000: Featured expert panelist
• Search Engine Strategies: Featured speaker
• Opt-in email campaign for a global pharmaceutical company yielded a 45% conversion rate.
• Feature articles:
  
  E-Marketing: Can E-mail Turn Internet Users Into Shoppers?
  DNR, New York - May 26, 2000
  "We make certain we stick to privacy policies, have a clear way to opt out of e-mail lists and as long as those few key features that need to be there are there, the downside is very minimal. The downside comes in when a company doesn't know what needs to be in place and doesn't respect the customer. It has to be customer-driven and you have to distinguish yourself very clearly from spam." - Robin Neifield
  
  Who Is Best For Banners, Agencies or Your Staff?
  Ad Age's NetB2B Magazine, June 2000
  "Online marketing is really a specialty area. The industry is so dynamic that unless you're really committed to it day in and day out, you're not going to be able to identify new opportunities or know how to leverage them." - Denise Zimmerman
  
  NetPlus Turning Attention To B-to-B
  Ad Age's NetB2B, July 17, 2000
  "Newsletters in the b-to-b space are incredibly valuable. The more personalized a newsletter becomes, the more valuable it becomes to them. You need to be targeted to drive traffic." - Denise Zimmerman
  
  Strategy Alone Won't Win Net for Consulting Firms
  AdAge's NetB2B Magazine - March 2000
  "A comprehensive online strategy considers marketing, operations, customer service - all business practices to identify the best online applications to advance the overall business objectives." - Denise Zimmerman



• Regionally targeted B2C online promotion scored a 12.7% click-through rate with 11,086 impressions and 1,408 clicks. Of those 1,408 clicks, 1,111 people signed up ... that's a 78.91% conversion rate!
• Launch first desktop application "advertising" for client
• ClickZ: featured presenter
• Developed and launched proprietary search engine bot, NPBot
• NetPlus online advertising campaigns generate cost-per-lead numbers as low as $4.18 for CPM buys and $2.67 for CPC buys.

1999-

• Featured in Financial NetNews
• Featured in Klipinger
• Featured in cover story Philadelphia Business Journal, "Marketers adopting an `anti-spam' approach", April 1999
• A client's sub-domain needed to return key listings for specific searches within a geographic region. Geo-targeted efforts achieved scores of top 10 listings across major search engines and directories - including Yahoo, MSN, and AltaVista.
• In-house email campaign for a sports retailer generated a 16.2% click-through rate, a cost per sale of $3.16, and a 76% week-to-week increase in sales.
• Opt-in email campaign for a leading national retailer received click-through rates as high as 14%.
• Host on weekly Talk Radio show about the Internet

1998-

• Launch non-profit organization, Internet Business Alliance (IBA)
• Host first IBA event : This panel discussion features internet business experts from IBM, Microsoft, Wharton Business School, Philadelphia Online and Millstar Publishing Group. programs included a luncheon series on "Online Business Success" and a hands-on workshop on the "Effective Use of Search Engines."
• Launch first client website
• Launch glossary of Internet terms
• Grow a clients email database by 5000%

1997-

• First NetPlus Marketing Monthly Published; Volume I, February '97 The Power of Integrated Marketing
• Featured in Cover story, Special Edition on the Net, Business & Cyberspace, Philadelphia Business Journal, April 11, 1997
  "Success depends on objectives," said Denise Zimmerman, co-owner of NetPlus Marketing, an Internet consulting firm in Narberth. "It's neither a panacea for profits nor one for business objectives, customer relations or expanding markets. It isn't a quick shot. The Web is a serious marketing tool, and businesses need to approach it that way."
• Launch first email marketing campaign, search engine marketing campaign (pay per click and organic search engine optimization) and ad banner campaign.
• Regionally targeted B2C online promotion scores a 12.7% click-through rate with 11,086 impressions and 1,408 clicks. Of those 1,408 clicks, 1,111 people signed up ... that's a 78.91% conversion rate!
• NetPlus organic search engine optimization achieves critical search engine entries for a Top 5 B2B vertical industry client in the top search engines for a specific identified product category.

1996-

• NetPlus Incorporates
• Member board of advisors for Internet's first consumer healthcare website
• One of first PR Specialists for the Internet News Bureau