Expertise

Hosted Testing and Landing Page Optimization

Clicks are not enough

Every element of your online marketing and advertising programs are critical to your overall success. Do you know how your website is working to make the most of your search marketing, online media, blogs and other initiatives including your offline efforts?

Understanding and optimizing conversions—turning visitors into customers, leads or prompting other key actions during a website visit—is often overlooked, yet key to your optimal success. NetPlus utilizes and offers our clients industry leading tools and services to help optimize efforts to convert online visitors to defined marketing and sales objectives. This fully managed service offering brings our clients a unique understanding of what works—and what doesn't—to enable marketing and sales optimization at the site level whether it be landing pages, site content and/.or features, effectively lowering the cost of conversion.

NetPlus Marketing supplies a testing and optimization platform that:

• Delivers sophisticated statistical analytics to help determine which website elements help online conversions, and which elements hurt.
• Enables rapid testing of offer content to maximize selling effectiveness, which can be optimized for all customer types, or targeted to specific customer sub-segments to further improve profitability.
• And makes it easy to quickly test your best ideas-using simple methods like A/B split tests, to more sophisticated approaches like multivariate tests.

NetPlus makes it easy to see what converts the best, or measure the value of other content ideas without expensive IT costs or long development times.

NetPlus' testing and optimization services can have a direct impact on your bottom line. Whether measured by an increase in completed orders or average order size, or by registrations for an event or completed requests for information, by using our tools and services, NetPlus can help in the optimization of landing pages, specific promotions and offers, form completion and shopping cart follow-through.