 Insights
Case Studies: Lane Bryant
Plus-size results for the plus-size leaders
Client: Charming Shoppes, Inc. the nation's 3rd largest specialty apparel retailer and leading women's plus-size specialty retailer, with $2.7 billion in annual sales and 2,200 stores
Year-over-year key results from NetPlus engagement:
- Online sales: Increased by over 3,000 percent
- Online revenue: Increased by over 4,000 percent (associated costs increased by only 300 percent)
- Conversion: Increased by almost 200 percent
- Advertising Cost per sale: reduced by almost 90 percent
The client's challenges to NetPlus:
The company came to NetPlus with four key challenges:
- Increase online sales across all brands
- Capture new customers
- Aggressively manage cost of marketing
- Track revenue
Strategy and tactics:
- Online Media: Highly targeted placements to active researching, shopping and buying market; use of behavioral targeting: to convert non-purchasing browsers into active buying customers
- Search Engine Marketing:
+Expansion of keyword list to more than 2,000 terms
+Placement of full inventory on shopping engines
+Automated tracking, optimization and management to supplement manual oversight of optimization
Notable:
- Charming Shoppes, Inc. recently acquired a leading catalog company, placing at least ten additional brands under their umbrella. NetPlus' trusted advisor role was extended to provide online best practice counseling and program recommendations to drive incremental online sales, and support their further progression into multi-channel marketing.
Impressive results like this can be yours. Let's talk!
Call Dave Larkins at 610-897-2380 X101
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