 Insights
Case Studies: Toll Brothers
Luxurious online results for a luxury home builder
Client: Toll Brothers, Nation's Premier Luxury Home Builder
Key Results:
- Online media: Doubled leads while cutting the cost per lead in half.
- Search engine (PPC) marketing: Expanded market by nearly tripling volume of leads while maintaining a low cost-per-lead.
- Site visits: More than doubled.
- Brand position: Supported brand leadership in marketplace with industry firsts and vertical market dominance online.
The client's challenges to NetPlus:
- Lead generation: Increase leads on a national, regional and local level within specific sub-markets.
- Advance and support Toll Brothers market leader position
Strategy and tactics: A comprehensive interactive online marketing program that includes:
- Search Engine Marketing
+Organic SEO
+Pay Per Click
+Directory placements
+Paid Inclusion
- Online advertising
+Text ads
+Community listings
+Sponsorships
+Editorials
+Rich Media
+Display Advertising
- Website Strategy
+Traffic analysis
+Market ready recommendations
NetPlus services: Strategy, planning, tactical implementation, management, reporting and analysis, ongoing optimization.
Notables:
- Toll Brothers' wildly successful rich media campaign inviting users to "Design your own home" was first in industry.
- While actual leads from site visits increased by more than 100 percent, the number of clicks dropped by half, indicating a much more fruitful, less frustrating online experience for users.
- Client since 2000; continues to partner with NetPlus for online marketing
Find out how we can help you grow your business.
Call Dave Larkins at 610-897-2380 X101
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