Insights

Webinars

Attend an archived NetPlus webinar at your convenience; just click to launch. Requires Windows Media Player (Click here to download Windows Media Player).

September 22, 2005 — Click Fraud [38:55, 4.0MB]*
In this webinar, NetPlus' Vice President of Technology, Colton Perry, talks about the problem of click fraud and what it is costing advertisers. This session includes an overview of the problem, a portait of who commits click fraud, motivations for click fraud, an overview of how click fraud occurs, a number of scenarios to demonstrate the problem, what to look for to assess if you might be a victim, and what you can do about it.

*Please note that due to a technical issue during the click fraud presentation, there is a pause between slides 7 and 8.

July 28, 2005 — Maximize Retail Profits Online [39:03, 4.5MB]
In this webinar, NetPlus President Denise Zimmerman shares real case studies and a proven, integrated online marketing approach that has achieved remarkable results such as a sales increase of over 3000%, a revenue increase of almost 4000% by increasing spend only 300%, a cost per sale reduction of almost 90% and a conversion increase of almost 200%.